I keep two notebooks on my desk: one for ideas that might work, and one for ideas that didn't. The second one is usually thicker. That's the reality of being both a writer and an analyst in the video and media space—you spend as much time testing assumptions as you do crafting sentences around them.

What I Do

I explore how people discover, watch, and share video content online. My approach is straightforward: I dig into emerging trends, run small experiments to see what holds up under scrutiny, and then write about what I find in a way that makes sense whether you're just getting started or you've been in this field for years. The hands-on work—whether that's testing a new platform feature or analyzing viewing patterns—keeps my writing grounded in what actually happens, not just what sounds good in theory.

My Focus

• Breaking down complex media trends into clear, actionable insights
• Testing tools and approaches before recommending them
• Writing for mixed audiences without losing depth or accessibility
• Staying curious about where online video is headed next

If you're looking for practical guidance rooted in real experience, I'd love to share what I've learned. Feel free to reach out through the contact page anytime.